Cole Cooper

Retro Rebrand

Post-secondary Assignment*

Role: Entire Project

Focused on modernizing 1960s pop art, Cole rebranded Gatorade's entrance into the beverage industry. The goal here was to maintain the 'big brand' appearance that has kept the popular beverage at the top of its class for so long.

A lemon-lime label design for a glass Gatorade bottle.
An orange label design for a glass Gatorade bottle.
Two retro designed glass Gatorade bottles.
Instagram post.
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